It doesn't matter whether you show [people] negative or positive information, they reject the information that is contrary to what they would like to believe, and they glom onto the positive information, ....
Kahan says people test new information against their preexisting view of how the world should work. "If the implication, the outcome, can affirm your values, you think about it in a much more open-minded way," he says. And if the information doesn't, you tend to reject it.
See Belief In Climate Change Hinges On Worldview by Christopher Joyce, February 23, 2010.
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