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Thursday, April 22, 2010

Politics: How Balkanized Are We?

The fear:

The new media [the Internet] ... allow you to personalize your newspapers so you only see the stories that already interest you. You can visit only those Web sites that confirm your prejudices. Instead of a public square, we could end up with a collection of information cocoons.

Sunstein was particularly concerned about this because he has done very important work over the years about our cognitive biases. We like hearing evidence that confirms our suppositions. We filter out evidence that challenges them.

Moreover, we have a natural tilt toward polarized views. People are prone to gather in like-minded groups. Once in them, they drive each other to even greater extremes. In his recent book “Going to Extremes,” Sunstein shows that liberal judges get more liberal when they are on panels with other liberals. Conservative judges get more conservative.

Sunstein’s fear was that the Internet might lead to a more ghettoized, polarized and insular electorate. Those fears were supported by some other studies, and they certainly matched my own experience. Every day I seem to meet people who live in partisan ghettoes, ignorant about the other side. Yet new research complicates this picture.

The hope:

Yet new research complicates this picture.

...

According to the study, a person who visited only Fox News would have more overlap with conservatives than 99 percent of Internet news users. A person who only went to The Times’s site would have more liberal overlap than 95 percent of users.

But the core finding is that most Internet users do not stay within their communities. Most people spend a lot of time on a few giant sites with politically integrated audiences, like Yahoo News.

But even when they leave these integrated sites, they often go into areas where most visitors are not like themselves. People who spend a lot of time on Glenn Beck’s Web site are more likely to visit The New York Times’s Web site than average Internet users. People who spend time on the most liberal sites are more likely to go to foxnews.com than average Internet users. Even white supremacists and neo-Nazis travel far and wide across the Web.

See Riders on the Storm by David Brooks, April 19, 2010.

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